Media/News/Publishing [Queensland, Australia]

2016-04 – Is Branding redundant in the technology age?

I strongly believe branding is redundant in the technology age and is a form of animal cruelty. If ear-tags are used as well, couldn’t just the one device be used? Couldn’t a smart chip be added to the ear-tag? Then with an integrated scanning device details could be added to the smart chip as required to show change of movement or ownership. The suggested device could also photograph the animal at the same time which would have merits as a bio-security measure. Costs may be prohibitive but food for thought?


As at 26 January 2016, New article discovered –

Digital technology helps cattle graziers manage livestock [Advance Queensland]

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